Launched in 2018, ADISH is an Israeli-Palestinian brand pairing contemporary silhouettes with traditional Palestinian craft techniques. Adish means ‘apathetic’ in Hebrew, in reference to the apathy that the majority of Israelis and the West feel towards the occupation & the oppression of Palestinian people.
Each one of Adish's garments is embellished with handmade elements, created by a network of workshops and communities of craftspeople from occupied Palestine and Israel, with each craft distinctively representing the history and identity of its own region.