COLBO CHATS W/ JORDAN PAGE

Last week we invited friend and collaborator Jordan Page to stop by and discuss his approach to thrifting as he made his way through the vintage racks at Colbo and other favorite shops nearby.

The founder of Colour Plus Companie – and the mind behind the popular veryADVANCED Instagram – talked us through past influences and future collabs as we walked the neighborhood, taking time for a nice, long visit at one of his favorite shops, Leisure Centre on Hester St. 

Over the course of your career, you’ve really developed a singular voice in the vintage and design space. How did you get into thrifting and archiving vintage? How did veryADVANCED develop?

Jordan Page: My thrifting habits developed as a kid going shopping with my mom. She always knew how to find great clothes at low prices. Archiving was a natural progression from that I suppose. I really got into collecting brands that I remember from my childhood. 

Your work is also so connected to history and memory, in a way. Do any memories related to clothing stick with you from before you got into the industry?

JP: Nostalgia fuels a lot of what I do. The excitement I would feel from getting a coveted clothing item on my birthday or Christmas comes to mind. I remember Christmas 99 or 2000, getting the Nike Air Max Deluxe. It was one of the only times I received shoes for the holidays, that was usually at the beginning of the school year or an as needed kind of purchase kind of thing. 

Thrifting and shopping trips with my mom are a core memory. I started out not liking them but by the time I was in the 8th grade I began to enjoy shopping a bit more. It was also good quality time with a parent. When I go back home, my mom and I will still sneak in a trip to the bins. 

What do you look for in a vintage or thrift shop? What do you think somewhere like Leisure Center is doing right?

JP: I like great products of course, a knowledgeable staff, and an owner with an authentic love of thrifting. Frank Carson and the team over at Leisure Center encompass all of these things. I can't walk through Chinatown without popping in. 

What are some favorite pieces you’ve collected over the years — clothing or otherwise?

JP: I used to have an impressive collection of pretty rare Nike ACG pieces. Shoes, apparel, etc. I've since lightened my load because I found it cumbersome to keep up with all of those clothes, especially if I wasn't actively reselling. 

One collection I do maintain that I'm proud of is my vintage collection of Popeye Magazine. They are a constant source of inspiration. 

How does this background in thrift now inform Colour Plus, and your design process?

I'm always inspired by all things vintage. A lot of care went into graphic design in the 20th Century, and I find it exciting to dig and find clothes from different eras to reference for Colour Plus. Inspiration in vintage isn't always found in clothes either – books and magazines, old billboards, title cards in vintage TV shows and films have all provided me with inspo. 

What’s coming up for Colour Plus? Anything you’re able to tell us about at the moment? 

2025 is going to be a great year. I plan to diversify my offering. I also have my third project with Saucony, as well as a collaboration with Sperry underway. I just got those samples in.  

It’s also been a big year for you as a DJ. Do you see a connection between your work in music and in design? Or perhaps in your approach to looking for something new?

Music and fashion have always held hands in my life. A song or an artist's personal style can be a muse for my design, or reference work. I also take the opportunity to promote my brand when I DJ. I've had strangers compliment a Colour Plus tee or hoodie at past gigs and buy one on the spot. 

Any favorite tracks that you included in sets this summer? 

Not new but "Gunk" by Overmono has been on repeat.